Friday, 21 November 2014

GAS Jeans India Store Launch

GAS Jeans, a leading premium apparel and denim brand launched its Flagship store at High Street Phoenix, Lower Parel yesterday. I consider myself lucky to have been a part of their 30th anniversary celebration and the store launch hosted by them.
As I entered High Street Phoenix, GAS' bright and white led store lighting was the center of attraction of the mall. Being a specialist in denims, they've got a size for anyone and everyone. No more alterations or fussiness about not getting the perfect fit. Also, GAS' autumn/winter '14 collection for the men and women is perfect for the winter season with puffy jackets, knitwear and cozy tee's that make you want to cuddle and never get out of bed.
At the event, the bloggers were given an opportunity to personalize their denims and style a look from their collection.
I chose to stick to the basic blue denims that fit me like a glove and then, worked my way up with a printed graphic tee under a rusted blend of oxblood and blue denim jacket.
The DIY counter caught my fancy where one could fabric paint, distress, heat transfer or stitch to customize their denim jeans. With a variety of options to choose from, I wanted to experiment with the heat transfer. A quick and easy peasy process that uses the heat of the iron to transfer images or studs onto your fabric.
Well, I had my share of fun at the upbeat and high on energy event yesterday and I wanted to share it with you all too.
So here are a few exclusive pictures from the event :



























Love,
Sarika Nagdeo

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