Wednesday, 2 July 2014

Men will be Men

Join Garnier Men India In The Nationwide Movement

Men will be men! No matter what the situation, this statement will always hold true for them.

Take a minute to think this through...
How many men have you seen who pay attention to grooming? Well, we know your answer - barely any, right! That's true for most men. As the brand that cares about men and their grooming, Garnier Men India is out on a mission to change this.

We believe, behind every successful man there is a woman - who helps him with what to wear and what to do. So, what could be a better way to make men change their attitude towards grooming than get the women to lead this initiative with us?

This is why, Garnier Men has partnered with over 30 bloggers who are recognised as experts in beauty and care, in this Nationwide Movement where we ask men to Say No To Bars. Yes, we mean - Say No To ‘Soap’ Bars. Wondering why? Here you go -

1. Soap bars are unhygienic as the same bar is used for multiple purposes. Instead, why not switch to a face wash which is for a defined purpose?

2. Soap bars are history now! Modern men prefer to use face wash that is customised to suit their skin's needs.  So, why not be the man of today who loves modern facilities?

3. Soap bars are inconvenient and not practical to use at all. Then, why not be smart and switch to a face wash which is easy to carry?

Keeping these advantages of face wash in mind, we ask men to take a pledge against the use of soap bars. We instead recommend men to use the Garnier Men Oil Clear Face Wash for a deep cleansing action which removes excess oil without drying your skin while ensuring a day-long oil-free feel.

To make sure, they get the message clearly, here's a fun song which tells you why it's time to #SayNoToBars and #SayYesToOilClear -
Dove Men, Nivea for Men, Neutrogena for Men, Vaseline Men, Ponds Men and Garnier Men. Notice anything??? No.. Not the repeated use of the word ‘MEN’.

Whether its Garnier or Dove, all these skin care brands first introduced their skin care line for the women. Apparently, the men don’t think ten times before purchasing a product. Their thoughts and knowledge are simply based on assumptions. (Don’t kill me boys for revealing your secret) So what is this secret assumption?

I am quoting this so that I am in no trouble. “I wouldn’t purchase any cream from _____(brand) because they first had feminine creams and face wash’s and now they have a new product line for the men. Just because they put FOR MEN at the end, I am still doubtful of buying anything.”

Here's a witty take on what men think of skin care :

“Cleanse, Tone, Mositurize? No wonder women spend half their salary on cosmetics! I’d rather buy a Playstation!”

“The acne on my face is due to excessive smoking! I don’t need some acne blah blah face wash”

“What’s a Facewash? I use the same soap on my face that I use on my body.”

“Isn’t shaving cream a part of skin care??”

“I am not purchasing anything… and I mean anything that has a feminine fragrance.”

“These creams don’t work yaarrr… they just photoshop these people in the advertisements”

“My great grandfather never used all these creams and he SURVIVED….!!”

The Style Compile thinks that the #SayNoToBars movement is bound to make a revolutionary change in the lives of men. If you are one of those men who get up in the morning, go for a quick shower and wash your face and feet with the same soap bar and run outta the house, you are doing it wrong!! We suggest, switch to Garnier Men Oil Clear Face Wash!

WHY? Here's why :
1. At least not for yourself, but for the women in your life, get hygienic!
2. Face washes smell and foam much better than a soap bar and are not harsh on your skin.

 I have taken the Pledge to encourage men to #SayNoToBars. Have you??

Take the pledge here : 
So go ahead, bring a change in the men you care about!  

Sarika Nagdeo.

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