Wednesday, 4 June 2014

The Launchpad by The Bombay Store



I seldom come across small start up’s who have limited financial resources and restricted marketing strategies due to which they are not able to promote their products to their target audience. 

So, what do you do if you are not getting a proper platform to promote your products?? The answer lies with The Bombay Store.

'The Launchpad' by The Bombay Store was initiated in April, 2013 that helped young designers and start up companies who have a flair for art and creative designs by giving them a platform to showcase their work at their store in Fort for a period of 10 to 12 days each. The Bombay Store is the first retail chain to form a platform to promote and support upcoming brands. Hence, giving them the right exposure and the potential to market their products.



This month they are showcasing an earthy home décor and fashion brand called ‘Rustic Blends.
We all Indian’s tend to have a knack for being ‘desi’ especially when it comes to our home. Rustic Blends is ‘desi’ at heart but with contemporary designs to suit the urban class. Rustic Blends has a wide range of products that are hand crafted by artisans from different NGO’s and rural handcraft industries. They specialize in traditional use of fabrics like ikkat, mangalgiri cottons, chanderi and techniques like hand block printing, batik and traditional hand embroideries. 


When my mother visits places like Gujarat or Madhya Pradesh, she especially looks out for traditional duppatta’s made of authentic fabrics like chanderi and ikkat. Why go so far, when you have Rustic Blends near you?

Apart from duppatta’s, Rustic Blend has an exclusive range of products from Wallets, IPad Sleeves, Bedspreads, Cushion Covers, Handbags, Files and folders and Stoles.

Did I mention that it is due to The Bombay Store that popular lifestyle and fashion brands like Provogue and Tantra became an established enterprise?


Are you a start up and looking for a platform like The Launchpad?

Here's what you can do:

Send a maximum of your 10 best product pictures along with a one-page write up about your brand at launchpad@bombaystore.com.

Shortlisted one's get to showcase at The Bombay Store, Fort for a span of 10 days.

Love,
Sarika Nagdeo

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